Rated the number one Best in Class Fat Burner by Jeff Everson's Planet Muscle magazine, the company's ads claim, "The High-Performance MX-LS7 is perfect for men who want an extreme thermogenic that delivers maximum intensity and strips away fat, fast". Starting with the core from the original clinically researched Lean System 7 formula, the company who manufactures MX-LS7, iSatori, claims to have seriously amped up the intensity and thermogenic impact using the most powerful, cutting-edge ingredients known to science in order to create MX-LS7. A company representative, Shawn Wingate, noted "MX-LS7 is the only formula to contain Rapid Bio-Diffusion Delivery Technology™, so it starts working from the very first dose to eliminate stubborn bodyfat, fast. So, MX-LS7 is ideal for guys who want all the perks that come with chiseled, granite-like abs". According to users who've tried it, they claim nothing is stronger, and nothing works faster.